Bio

Susan Guinto Bio Page 1

Beyond Virtual Assistance: Data-Driven Business Growth

I want to help take your business to the next level – blending data analysis with my project management skills to unlock growth and efficiency for your business.

I aim to provide administrative assistance and form strategic partnerships that yield tangible results in a digital world.

My goal is to continue evolving, learning, and expanding my skill set to provide unparalleled value and expertise to those I work with. I embody a spirit of continuous improvement and a commitment to excellence in every facet of my professional life.

The Drive for Education and Growth

Education has always been a cornerstone of my life, a guiding force shaping my personal and professional journey. Pursuing a degree in BS Accountancy was not just a chosen career path; it represented a crucial crossroads where necessity met opportunity.

Growing up, financial constraints loomed, casting a shadow over my academic aspirations. However, the college scholarship I received was a beacon of hope, a transformative element that transcended mere financial assistance.

This scholarship was the key to unlocking a future that once seemed elusive, a gateway to a world of possibilities previously beyond my grasp. It was a testament to the belief that circumstances do not define one’s potential. Immersed in the rigor and discipline of accountancy, I found more than just an education in numbers and finance; I discovered a platform for developing a meticulous, analytical mindset that would later become the bedrock of my professional ethos.

Beyond the technical skills and knowledge, this experience was a profound lesson in perseverance. It taught me to navigate challenges with resilience, to face obstacles with determination, and to view every hurdle as an opportunity for growth. It instilled in me the understanding that every step forward, no matter how small, is a victory in its own right.

This phase of my life also underscored the importance of seizing opportunities to be agile and adaptive in the face of change. It was a time when I learned to embrace uncertainty with a positive mindset, understanding that growth often comes from the least expected experiences.

Beginnings in the Corporate World

My professional journey began in the bustling corridors of a large tech company, a dynamic environment where the pulse of innovation was tangible. Here, as an anti-piracy specialist, I was thrust into the complex and ever-evolving world of technology and intellectual property. This role was more than just a job; it was a crucible that honed my analytical skills, sharpening my ability to dissect and understand intricate digital ecosystems. Each day presented new challenges, each task a puzzle to be solved with precision and ingenuity.

There, I learned the importance of vigilance and strategy. My responsibilities required a meticulous eye for detail and a steadfast commitment to protecting intellectual property. Here, I developed a keen understanding of the digital world’s nuances, recognizing the delicate balance between innovation and regulation.

But my expertise extends beyond the realms of technology and anti-piracy. My career path also led me through the diverse landscapes of Financial Management and Sales Management, working with various companies in the Philippines. These roles expanded my professional horizon, immersing me in the critical aspects of business operations and strategy.

In Financial Management, I delved into the world of numbers and analysis, managing budgets, forecasting financial trends, and strategizing for fiscal efficiency. This experience reinforced my analytical skills, teaching me to interpret complex financial data and transform it into actionable business insights.

Transitioning to Sales Management, I embraced the art of negotiation and relationship-building. This role honed my interpersonal skills and my ability to understand and meet client needs. It was where my analytical abilities met my newfound skills in communication and persuasion, enabling me to drive sales growth and build lasting customer relationships.

Each of these experiences contributed to a rich tapestry of skills and knowledge. My career journey has been a testament to versatility and adaptability, from protecting intellectual property to managing finances and driving sales in diverse industries. These roles have equipped me with a broad spectrum of skills and instilled a deep understanding of various business facets — from the back-end intricacies of operations to the front-line dynamics of sales.

A Daily Challenge Turned Opportunity

Commuters in Manila

Each day, my professional routine began with a grueling four-hour commute through the streets of Makati. This daily odyssey was more than just a physical journey; it was a profound metaphor for the challenges and resilience that defined my early career. Navigating through the bustling cityscape, with endless traffic streams, I mused over traditional work structures’ rigidity and the potential for a more flexible, fulfilling work life.

This reflection on the conventional 9-to-5 work model was further intensified by an unforgettable experience during a typhoon that hit the Philippines in 2010. As the storm unleashed its fury on that fateful day, I embarked on an earlier commute home at 3:00 PM, unaware of the ordeal ahead. The journey home, normally taxing, turned into an arduous trial of endurance. Amidst the chaos of strong winds and relentless rain, we navigated through submerged highways. The elements tested our resolve, transforming roads into rivers and turning a routine trip into a perilous adventure.

philippines megi

Hour after hour passed, the hands of the clock ticking away as we inched forward. The city, usually so vibrant and lively, was now a canvas of nature’s unpredictable power. During this tense, seemingly interminable journey home, which lasted until 1:00 AM, I experienced a profound epiphany. The vulnerability and unpredictability of life were laid bare before me, and the fragility of our daily routines became strikingly apparent.

This experience was a turning point that crystallized my longing for change. It made me acutely aware of the preciousness of time and the importance of a work-life balance. It spurred me to envision a career not bound by the conventional constraints of office walls or strict schedules. A career where efficiency, productivity, and flexibility could coexist, where the boundaries of professional and personal life could be redefined.

Embracing the Digital Frontier

In 2011, I stood at a significant crossroads in my life, driven by a deep-rooted love for challenges and a relentless aspiration for personal and professional growth. This year, I made a pivotal decision to venture into the relatively uncharted realm of virtual assistance. Starting at a modest rate of $2 per hour, I embarked on a journey that was set to reshape my career and my life drastically.

This foray into virtual assistance was more than a mere shift in job title or work environment. It represented a fundamental transformation in how I approached my professional life. The concept of transcending physical boundaries to provide services was revolutionary in terms of logistics and the mindset and skillset it demanded.

Embracing the world of virtual assistance demanded a complete overhaul of my work ethic. It required a degree of self-discipline, time management, and organizational skills that went far beyond what traditional office roles demanded. I had to learn to be my own manager, motivator, and critic, constantly pushing myself to deliver top-notch services despite the physical solitude often accompanying remote work.

Moreover, this transition was a test and a testament to my capabilities. Starting at a basic rate did not deter my determination; instead, it fueled my ambition to prove the value I could bring to any business operation. I honed my skills in data analysis, project management, and many other competencies in high demand in the virtual world. Every task, every project, every interaction with clients was an opportunity to learn, adapt, and excel.

Ultimately, this path I chose was about redefining my destiny. Becoming a virtual assistant was a leap toward taking control of my career trajectory. It was about breaking free from the constraints of traditional employment and carving out a niche where I could combine my passion for problem-solving and growth with the flexibility and independence that come with remote work.

Brands I’ve Worked With

I’ve worked with different businesses, each offering a unique canvas for my skills and creativity. This experience has been enriching and instrumental in shaping me as an adaptive professional. Each brand collaboration has brought challenges and learnings, pushing me to constantly innovate and tailor my approach to align with different brand identities, values, and market dynamics.

From different startups fuelled by raw passion, my journey through these varied landscapes honed my ability to understand and adapt to organizational cultures and consumer expectations quickly. These experiences have been more than just a professional endeavor; it’s been a journey of growth, learning, and broadening my horizons, allowing me to bring a well-rounded perspective to each new project.

Working with different brands has enriched my portfolio and deepened my understanding of the global market’s complex tapestry.

BrightLocal Logo
brik logo
shanebarker logo 1
adapt
TraceFuse
clout consulting logo retina
elucidat logo social SEO

Building Expertise and Offering Value

Over the years, my career trajectory has been a tapestry woven with diverse skills and deepening expertise. I’m a proud member of the It reflects a harmonious marriage of my innate passion for numbers and data with a developed proficiency in project management and revenue operations. This unique blend of skills has defined my professional identity and continually propelled my journey towards excellence.

Susan Guinto Hubspot Solutions Partner Certified

As a HubSpot-certified virtual assistant, my approach to every project is steeped in a deep understanding of digital marketing and customer relationship management. This certification has been instrumental in equipping me with the tools and methodologies to leverage data effectively, ensuring that every strategy I devise is data-driven, targeted, and poised for success. My proficiency in HubSpot’s suite allows me to bring an added layer of sophistication and efficacy to managing client projects, particularly in marketing automation and inbound marketing strategies.

Lean Six Sigma Yellow Belt Susan Guinto

My experience as a Lean Six Sigma Yellow Belt has significantly enriched my project management journey. This accomplishment has honed my ability to identify inefficiencies and drive process improvements and instilled a keen sense of precision and excellence in every undertaking. The principles of Lean Six Sigma guide my approach to workflow optimization, waste reduction, and quality management, ensuring that every project I manage is executed with the highest standards of efficiency and effectiveness.

In 2024, I aim to take this expertise further by pursuing my Lean Six Sigma Green Belt. This advancement will deepen my understanding and application of these methodologies, allowing me to lead more complex projects and deliver even greater value to my clients. With this additional certification, I anticipate bringing more process optimization and strategic insight to my work.

Furthermore, as a Hubspot Solutions Partner, I bring a comprehensive understanding of one of the most versatile project management tools. This role signifies my expertise in utilizing Hubspot for optimal project management and reflects my commitment to staying at the forefront of productivity tools and technologies.

This combination of skills and roles—data enthusiast, HubSpot-certified professional, and Lean Six Sigma practitioner—positions me uniquely in the virtual assistant landscape. It enables me to offer a range of services that are not just administrative but strategic, analytical, and growth-oriented.

Today – A Vision Realized

Now, in my evolved role as a virtual assistant, I transcend the traditional boundaries of support to offer strategic, data-driven solutions. My services are meticulously crafted, not merely to assist but to empower and elevate. I cater to a niche yet dynamic segment — small business owners, serial entrepreneurs, and tech startups, primarily in the US and the UK. These visionary individuals and teams are at the forefront of innovation, and my role is to be the catalyst that accelerates their journey toward success.

My approach is holistic and bespoke. Understanding that each business has unique challenges and aspirations, I tailor my services to align precisely with their goals. Whether it’s streamlining operational processes, providing insightful data analysis, managing intricate projects, or optimizing revenue operations, my offerings are designed to fit the puzzle of their specific needs.

However, my role goes beyond task execution. I position myself as a strategic partner in growth, a collaborator who brings a wealth of expertise and an outside perspective. Leveraging my extensive experience in financial management and sales management, I offer a multifaceted approach to problem-solving. My HubSpot certification and my journey towards a Lean Six Sigma Green Belt in 2024 further underscore my commitment to continuous learning and improvement, ensuring I bring the most current and effective strategies.

I focus on turning challenges into successes in every interaction, project, or strategy session. I delve into the nitty-gritty of business operations, identifying areas where efficiency can be boosted, processes can be optimized, and growth can be accelerated. My mission is not just to fulfill the virtual assistant role but to be a pivotal part of my client’s success stories.

As I help businesses scale and thrive, my philosophy is grounded in the belief that my success is intrinsically linked to theirs. Every piece of advice, strategic move, and task I undertake aims to propel my clients towards their goals. In this journey, I am more than a virtual assistant; I am a steward of their aspirations, a guardian of their efficiency, and an architect of their success.

Looking Ahead

As I forge ahead, my mission remains sharply focused and unwavering: to be the driving force that enables businesses, particularly those at the forefront of innovation, to scale new heights.

This mission, deeply rooted in my core strengths of data analysis and efficient project management, is not just about business growth; it’s also intertwined with my desire to give back.

Chosen Children Village Foundation

I am committed to using my success to help the less fortunate, dedicating time and resources to charitable works that make a meaningful impact.

BL Charity 2016
Susan Guinto Charity Events

As I continue on this journey, I am committed to remaining at the forefront of industry trends and continuously updating my skills and knowledge. This commitment ensures that I can always offer my clients the most advanced and effective solutions. My story, which began with a quest for a more fulfilling work-life balance, has flourished into a mission to empower businesses with the tools and strategies they need to thrive in an increasingly digital and interconnected world while fostering a spirit of giving and community support.