From a 4-hour
commute to building
businesses that work.
I’m Susan — a virtual professional based in the Philippines with 13+ years of experience helping small businesses grow through lead generation, structured systems, and disciplined project management.
The Story
A career built on curiosity, resilience, and a refusal to settle.
My path from corporate Manila to running a virtual services business wasn’t linear. It was shaped by a scholarship, a typhoon, and a conviction that work should fit life — not the other way around.
Chapter 01 — Education
A scholarship that changed everything
Growing up, financial constraints made academic ambitions feel out of reach. A college scholarship in BS Accountancy wasn’t just financial relief — it was proof that circumstances don’t define potential. It gave me an analytical mindset, a rigorous work ethic, and the conviction that every obstacle is an opportunity in disguise.
Chapter 02 — Corporate Life
Anti-piracy, finance, and sales — the foundation years
My career began in a large tech company as an anti-piracy specialist — a role that sharpened my analytical instincts and gave me a deep understanding of digital ecosystems. From there, I moved through Financial Management and Sales Management across various Philippine companies.
Each role added a layer: financial analysis taught me to translate data into decisions; sales management taught me to build relationships and drive results. Together, they gave me the broad business foundation that still underpins everything I do today.
Chapter 03 — The Turning Point
A typhoon, a 10-hour commute, and a decision
For years, my workday began and ended with a four-hour commute through Makati. Then in 2010, Typhoon Megi hit while I was at the office. What should have been a two-hour journey home took until 1:00 AM — navigating submerged highways and streets transformed into rivers.
That night crystallised something I’d been feeling for a long time: time is too precious, and work shouldn’t cost this much of it. I started imagining a career built on efficiency, flexibility, and results — not proximity and presence.
Chapter 04 — The Leap
Starting at $2/hour and building from there
In 2011, I made the decision to enter virtual assistance — starting at $2 per hour. It was a leap that demanded more self-discipline, focus, and reinvention than anything I’d done before. But it was also the first time my work felt fully aligned with how I wanted to live.
Over the next decade, I built expertise in data analysis, project management, HubSpot CRM, and process improvement. What started as a survival move became a genuine vocation — and eventually, a business.
Credentials & Expertise
Certified. Trained. Continuously improving.
Lean Six Sigma Yellow Belt
Trained in DMAIC methodology, root cause analysis, process mapping, waste reduction, and quality management. This certification directly shapes how I approach SOPs, project management, and workflow design — with data and precision at the centre of everything.
HubSpot Solutions Partner Certified
Certified in HubSpot’s full suite — CRM setup, marketing automation, inbound strategy, and pipeline management. This gives me the tools to build and manage client systems that don’t just track data but actively support growth.
Financial Management Background
A degree in BS Accountancy and years of financial management experience mean I think in numbers and outcomes — not just activities. Every service I deliver is grounded in the question: what does this actually move?
Sales & Revenue Operations
Years in sales management across multiple industries gave me a practical understanding of pipelines, client relationships, and what actually converts. This experience is the backbone of my lead generation and outreach services.
Experience
Brands I’ve worked with.
From fast-growing startups to established names, each collaboration has sharpened my ability to adapt, deliver, and operate across different industries and business models.
Beyond Business
Success that gives
something back.
Building a business was never just about income. From early on, I committed to using whatever success I built to support those who had fewer opportunities than I did.
Having grown up understanding what it means to need support — and having received it through a scholarship — giving back isn’t something I do occasionally. It’s a core part of why I work as hard as I do.
Chosen Children Village Foundation
Supporting the sponsorship programme that provides care, education, and opportunity for vulnerable children in the Philippines.
BrightLocal Gift-Giving Programme
Participated in the annual charity initiative supporting communities in need during the holiday season.
Seeds and Footprints
Ongoing support for beneficiary communities through local charity events and outreach programmes.
Let’s build something
that actually works.
Whether you need a full pipeline, a documented system, or a structured PM partner — I’d love to hear where you are and what you’re building.
Book a Discovery Call → View Services