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HubSpot is a powerful CRM and marketing automation platform, but its true potential is unlocked when integrated with third-party apps. By connecting HubSpot to other business tools, companies can streamline workflows, automate processes, and improve customer engagement.
Whether you need to sync emails, manage leads, automate marketing, or track financial data, integrating HubSpot with external apps ensures a seamless flow of information across platforms. In this guide, we’ll explore the different ways to connect HubSpot with third-party apps and optimize your business operations.
Understanding HubSpot Integrations
What Are HubSpot Integrations?
HubSpot integrations allow businesses to connect external applications to their HubSpot CRM, marketing, sales, and service tools. These integrations enable businesses to sync data, automate workflows, and improve efficiency.
Benefits of Integrating HubSpot with Other Apps:
✔ Eliminate manual data entry – Automatically sync customer information between platforms.
✔ Improve communication – Connect HubSpot with email, messaging, and scheduling tools.
✔ Enhance reporting and analytics – Combine HubSpot data with financial and analytics tools.
✔ Automate sales and marketing tasks – Save time with triggered workflows and smart automation.
Types of HubSpot Integrations
There are three main ways to integrate third-party apps with HubSpot:
1. Native Integrations
HubSpot offers pre-built, one-click integrations through its App Marketplace. These integrations are built and supported by HubSpot or official partners.
✔ Best for: Businesses looking for simple, plug-and-play integrations.
✔ Examples: Gmail, Outlook, Slack, Shopify, Zoom.
2. Third-Party Connectors (Zapier, Make, etc.)
Tools like Zapier and Make (formerly Integromat) allow businesses to connect HubSpot with thousands of apps without coding.
✔ Best for: Automating workflows between HubSpot and unsupported apps.
✔ Examples: Syncing HubSpot with Trello, Asana, Google Sheets.
3. Custom API Integrations
For advanced needs, businesses can use HubSpot’s API to build custom integrations with proprietary tools.
✔ Best for: Businesses with complex workflows that need unique solutions.
✔ Examples: Integrating HubSpot with ERP systems, internal databases, or financial software.
Best Third-Party Apps to Integrate with HubSpot
CRM & Sales Integrations
Sales teams can boost productivity by integrating HubSpot CRM with communication, scheduling, and document-signing tools.
🔹 Gmail & Outlook – Sync emails, track conversations, and log activity.
🔹 LinkedIn Sales Navigator – Enhance prospecting with real-time data.
🔹 Slack – Get instant deal updates and team notifications.
🔹 Zoom & Microsoft Teams – Schedule and track meetings with leads.
🔹 PandaDoc & DocuSign – Send and sign proposals or contracts digitally.
Marketing Integrations
Marketers can expand their reach and automate campaigns by connecting HubSpot with ad, content, and analytics platforms.
🔹 Google Ads & Facebook Ads – Track ad performance and sync leads.
🔹 Mailchimp & Constant Contact – Sync email lists and automate campaigns.
🔹 WordPress – Capture leads via forms and track site engagement.
🔹 Typeform & SurveyMonkey – Collect lead information and survey responses.
Customer Support & Service Integrations
Enhance customer service by connecting HubSpot with help desk and messaging tools.
🔹 Zendesk & Freshdesk – Manage customer inquiries and support tickets.
🔹 Intercom & LiveChat – Engage customers via live chat and chatbots.
🔹 WhatsApp Business – Communicate with leads and customers through messaging.
E-commerce & Payment Integrations
For businesses selling online, integrating HubSpot with e-commerce and payment tools ensures a smooth customer journey.
🔹 Shopify & WooCommerce – Track customer purchases and sync data.
🔹 Stripe & PayPal – Manage payments and automate invoicing.
🔹 QuickBooks & Xero – Sync financial data and generate reports.
How to Connect Third-Party Apps to HubSpot
Using HubSpot’s App Marketplace
HubSpot’s App Marketplace offers hundreds of pre-built integrations that businesses can install in just a few clicks.
How to Install an App from HubSpot Marketplace:
- Go to HubSpot App Marketplace (Settings > Integrations > App Marketplace).
- Search for the app you want to connect.
- Click “Install App” and follow the setup instructions.
- Authorize the integration and configure settings.
Connecting Apps via Zapier
Zapier allows businesses to connect over 5,000+ apps to HubSpot, even if a native integration isn’t available.
Steps to Connect HubSpot with Other Apps Using Zapier:
- Create a Zapier account and click “Create Zap.”
- Select HubSpot as the trigger app (e.g., “When a new contact is added…”).
- Choose the action app (e.g., “Send a Slack message” or “Add to Google Sheets”).
- Set up data fields and test the integration.
- Activate the Zap to automate workflows.
Setting Up Custom API Integrations
For advanced integrations, businesses can use HubSpot’s API to build custom connections.
When to Use HubSpot’s API:
✔ If you need real-time, two-way data sync between HubSpot and another system.
✔ When handling complex workflows beyond basic integrations.
✔ If connecting to internal tools or legacy software.
Developers can find API documentation at developers.hubspot.com to start building custom solutions.
Best Practices for Managing HubSpot Integrations
Ensuring Data Consistency Across Platforms
To prevent duplicate contacts or missing data, businesses should:
✔ Use unique identifiers (e.g., email or customer ID) for syncing.
✔ Regularly clean up CRM data to remove duplicates.
✔ Set clear data entry rules to maintain accuracy.
Automating Workflows Between HubSpot and Other Tools
Once integrations are set up, businesses should automate key workflows, such as:
âš¡ Lead Handoff: Send new marketing leads to sales automatically.
âš¡ Deal Tracking: Notify teams when deals move between pipeline stages.
âš¡ Customer Engagement: Trigger automated emails based on user behavior.
Regularly Reviewing & Updating Integrations
Technology changes quickly, so businesses should review integrations every 3-6 months to:
✔ Identify inefficient or unused integrations.
✔ Update API connections and credentials.
✔ Ensure tools are compatible with HubSpot’s latest features.
Conclusion
Integrating HubSpot with third-party apps unlocks greater efficiency, automation, and data accuracy. Whether you’re syncing email, marketing, customer support, or e-commerce tools, these integrations streamline workflows and improve business performance.
Ready to integrate HubSpot with your favorite tools?
Start exploring HubSpot’s App Marketplace or set up Zapier and API connections today!
FAQs
1. What types of apps can be integrated with HubSpot?
HubSpot supports integrations for email, sales, marketing, customer support, finance, and e-commerce platforms.
2. Can I connect HubSpot to non-native apps?
Yes! You can use Zapier or custom API integrations to connect unsupported apps.
3. How do I fix integration issues in HubSpot?
Check integration settings, reauthorize connections, and review data sync logs for errors.
4. What’s the difference between HubSpot’s API and Zapier?
HubSpot’s API allows custom, advanced integrations, while Zapier enables no-code automation for non-native apps.
5. How secure are third-party integrations with HubSpot?
HubSpot follows strict security standards and encryption to protect integrated data.
