Lead Generation Services | Susan Guinto

Not just outreach. A full pipeline system.

Research-First Approach

Every prospect is hand-qualified before a single email goes out. No random scraping — only verified contacts that match your ideal client criteria.

Copy Written in Your Voice

Campaigns are built around your offer and how you speak — not templates. Every sequence sounds like you, because prospects are buying you, not a script.

Consistent Follow-Through

Most outreach fails from inconsistency. With a retainer, every follow-up goes out on schedule, every month — without you having to chase anything.

Data-Driven Optimisation

Open rates, reply rates, and booked calls tracked weekly. Every cycle we test and refine so results compound over time instead of flattening out.

End-to-end lead generation — managed and accountable.

Lead generation isn’t just building a list. It’s researching the right people, reaching out the right way, following up consistently, and tracking what works. I handle all of it.

01

Prospect Research & List Building

I identify and compile targeted lists of your ideal clients based on industry, business size, location, and role — verified contacts who actually match who you want to work with. No random scraping. Every prospect is hand-qualified against your criteria before entering the outreach pipeline.

02

Cold Email Campaigns

I write the copy, set up the sequences, and manage the sending. Campaigns are built around your offer and your voice — not templates. Each includes a multi-step follow-up sequence to maximise reply rates and keep warm leads moving toward a call.

03

Inbox Monitoring & Reply Management

When prospects reply, I monitor and alert you immediately — or handle initial responses on your behalf. No interested lead gets left waiting. Every reply is treated as an opportunity, not an inbox notification to deal with when you have a spare moment.

04

Reporting & Optimisation

Every week you get a clear report: prospects sourced, emails sent, open rates, reply rates, and booked calls. Each month we review and adjust — better targeting, better copy, better results compounding over time instead of plateauing.

From zero to a full pipeline — every single month.

A repeatable five-step system that runs month after month, with every step managed so you never have to think about it.

01
🎯

Define Your Ideal Client

We map out exactly who you want to reach — industry, company size, title, pain points, and deal-breakers. No vague targeting. Every prospect must match before they make the list.

02
🔍

Research & Source Prospects

I build your verified list of qualified targets using tools like Apollo.io, LinkedIn Sales Navigator, and Hunter — every contact checked before it enters the pipeline.

03
✍️

Write & Launch Campaign

Cold email copy written in your voice, sequences configured, campaign launched. Built to get replies — not just opens. Every send reviewed before it goes out.

PIPELINE CYCLE 01 RESEARCH 02 OUTREACH 03 REPLIES 04 REPORT 05 OPTIMISE
04
📬

Manage Replies & Follow-Ups

Every reply monitored, every follow-up sent on time. Interested leads flagged immediately. No prospect falls through the cracks while you’re heads-down on client work.

05
📊

Report & Optimise

Weekly reporting, monthly review. Every cycle we test and improve — subject lines, targeting criteria, offer framing — so results compound instead of plateau.

Pick the volume that matches your goals.

All packages are month-to-month retainers. No long-term contracts. Cancel or upgrade with 30 days’ notice.

Starter

Essentials

For businesses testing outreach or launching a new offer with a focused, managed campaign.

$650 / month
  • 100 targeted prospects sourced monthly
  • 1 active cold email campaign
  • 3-step follow-up sequence
  • Reply monitoring & alerts
  • Campaign copywriting (your voice)
  • Weekly performance report
  • Monthly strategy call
Get Started →
Most Popular

Growth

Pipeline

For businesses that want consistent, managed outreach running every month without thinking about it.

$1,100 / month
  • 250 targeted prospects sourced monthly
  • 2 active campaigns simultaneously
  • Full reply management on your behalf
  • Campaign copywriting & A/B subject testing
  • CRM import & organisation
  • Weekly report + monthly review call
  • 2 strategy calls per month
Get Started →

Full Scale

Accelerate

For businesses that want maximum volume and a fully managed outreach operation across channels.

$1,800 / month
  • 500 targeted prospects sourced monthly
  • 3+ campaigns running simultaneously
  • Full reply management on your behalf
  • Multi-channel outreach (email + LinkedIn)
  • Campaign copywriting & ongoing refinement
  • Full CRM management & pipeline tracking
  • Priority Slack access (Mon–Fri)
  • Monthly growth strategy review
Get Started →

Concrete outputs every single month.

No vague hours. Every retainer comes with clear deliverables you can see, measure, and act on.

📋

Verified Prospect List

A clean, formatted spreadsheet of targeted prospects — name, title, company, email, and LinkedIn — ready to import into your CRM or keep as a standalone asset.

✉️

Campaign Copy & Sequences

Full email copy for every campaign — opening email and all follow-up steps — written in your voice and reviewed before any send goes out.

📊

Weekly Performance Report

Open rates, reply rates, interested leads, and booked calls — tracked weekly so you always know exactly what’s happening in your pipeline.

📞

Monthly Strategy Call

A dedicated call to review results, adjust targeting, refine messaging, and plan the next campaign cycle together.

🔁

Ongoing Optimisation

Every cycle we test and improve — subject lines, targeting criteria, offer framing — so results compound over time instead of plateauing.

For businesses with a clear offer — and an inconsistent pipeline.

Lead generation works best when you have something that’s already selling and a defined target market. I build the system that puts your offer in front of the right people, consistently.

Not the right fit if…

You’re still figuring out your offer or haven’t made a sale yet. Lead generation amplifies what’s already working — it doesn’t replace the foundations.

01

You have a clear offer but an inconsistent pipeline

Business comes through referrals but you have no reliable system for generating leads on demand. A retainer fills that gap with a repeatable outreach engine running in the background.

02

You’ve tried outreach before but it never gained traction

You know cold outreach works — you’ve just never had the bandwidth to do it consistently. That consistency is exactly what a retainer delivers, without you lifting a finger.

03

You want to grow without hiring a full sales team

You’re not ready for a full-time SDR, but you need someone doing the prospecting work. A retainer gives you that capacity without the overhead or management time.

04

You want one reliable person, not a rotating team

One point of contact who knows your offer, your voice, and your ideal client as well as you do. No briefs, no handoffs, no re-explaining every month.

Things people ask before booking.

How quickly will I see results? +
Most clients have their first campaign live within two weeks of onboarding. Replies and booked calls typically start coming in by week 3–4. Results depend on your offer, niche, and market — but I set realistic expectations from day one and track everything so you can see progress clearly.
Are these warm leads or cold contacts? +
They start cold — they haven’t expressed interest yet. They’re researched and qualified contacts who match your ideal client profile. The outreach warms them up. From 100 cold contacts, a well-run campaign typically generates 3–8 replies, which is industry standard and what I consistently aim to hit or exceed.
Do I have to sign a long-term contract? +
No. All packages are month-to-month. I ask for 30 days’ notice to cancel or pause. Most clients stay because the results keep coming — not because they’re locked in.
What CRM do you use? +
I can work with whatever CRM you’re already using — HubSpot, Salesforce, Pipedrive, Notion, or even a well-structured spreadsheet. If you don’t have one, I’ll recommend the best fit and handle the initial setup as part of onboarding.
What industries do you work with? +
I work with small business owners across industries — coaches, consultants, agencies, service providers, and SaaS brands. The common thread is a clear offer and a defined target market. If you have both, outreach will work.
How many clients do you take on at once? +
I cap my roster at 5 active retainer clients to ensure every campaign gets the attention and quality it deserves. Quality over volume — always.

Your pipeline is one
conversation away.

Book a free 30-minute discovery call. No pitch, no pressure — just an honest look at whether this is the right fit.

Book Your Free Discovery Call →

Currently accepting 2 new clients. Spots reset the first of each month.